Jodee Rich believes Social Media is creating a global collective consciousness that is rapidly shifting the power base from Big Business, Religion and Government to the Global Consumer. Rich is a digital anthropologist and technology entrepreneur who founded PeopleBrowsr, a service provider of social media data and analytics to Fortune 500 companies.

Jodee has consistently identified major industry trends. In 1979 he wrote software for the Apple II 64k and founded Imagineering to market and distribute microcomputer software and hardware. The company went public in 1987 and was acquired three years later. In 1995, he founded One.Tel and in 2007, began PeopleBrowsr.