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creative / design [clear filter]
Saturday, July 23


Web Typography: On Choosing (and Using) Fonts on Screen

With the rise of custom typography (via @font-face) on the web, we designers now have thousands of typefaces to choose from when laying out our designs. But as we begin to shift our prefrences away from "web safe fonts" which, in almost all cases, were designed and optimized explicity for on screen use, how do we avoid choosing typefaces that harm the usability, readability, and accessibility of our websites and applications?

Without the constraints that old standbys like Georgia, Lucida, and Verdana placed on our projects (and on our clients' web identities) how do we navigate the sea of possibilities to choose typefaces that are brand (and screen) appropriate? 

In a volatile end-user landscape (browsers and mobile devices with different screen sizes and resolutions, media consumption in vastly different environments, contexts, and situations) how should we be setting type?

In this talk I will explore a few strategies and possible solutions to the concerns outlined above. In so doing, I hope to equip audience members with a toolset to help them make intelligent type-related design decisions for the web. 

avatar for Billy Whited

Billy Whited

Billy is responsible for managing design, front-end development and content strategy at 8th Light, Inc. He's a web design generalist, but likes the perspective it grants him. He is passionate about typography, web standards and the future of CSS3 and HTML5. When not in front of a computer, Billy enjoys reading, making soap, building model airplanes, gardening and taking hikes with his wife Aemelia and a scruffy little dog named George.

Saturday July 23, 2011 5:00pm - 6:00pm
Merchandise Mart, Conference Room B
Sunday, July 24


What Happens After Someone Loads Your App?

What happens after someone downloads your app? Most likely, that user stops opening up your app. User engagement is one of the biggest hurdles in growing your mobile app, but gamification is an approach that seeks to buck the trend of decreasing app activity. Gamification—making the experience like a game—is what fuels mayorships in foursquare or badges in Gowalla. The newest and most popular apps gamify their social connections, rewarding their users for their activity and challenging them to keep up with the app. It makes the mobile experience more dynamic and interactive, so where will this trend go as mobile continues to take off? What are the big gamified apps on the horizon, and more interestingly, how will this play out as the mobile experience becomes a more social experience?

avatar for Sean Shadmand

Sean Shadmand

Sean Shadmand’s official title is the CSO and co-founder of PointAbout, Inc. In other words, he is the visionary behind AppMakr.com, which has altered the mobile application industry. Previously, Sean was instrumental in growing Tagged.com from a startup with 2 million users to a profitable company with 40 million users. He has experience in viral tuning, user acquisition, large scale systems, and product development. Additionally, Sean... Read More →

Sunday July 24, 2011 3:30pm - 4:30pm
Merchandise Mart, Conference Room B


Official TechWeek VIP Mixer sponsored by New World Ventures
Sunday July 24, 2011 6:30pm - 8:30pm
Sidebar Grille 221 N. Lasalle Chicago, IL 60601
Monday, July 25


The Web Design Process: A Strategy for Success

Building a website can be an undertaking and if poorly executed the outcome can crumble. Having a solid design process and strategy in place will help ensure that your website meets your standards and is a success. This Design Process workshop outlines the steps involved in properly researching and planing for a website, demonstrates the key points in strategizing a websites architecture, visual design and development, and shows you how to launch and grow your website with confidence.

avatar for Shay Howe

Shay Howe

Shay Howe is a web and user interface designer from Chicago. He specializes in UI design and front-end development with a passion for solving problems and building intuitive websites. He enjoys sharing his experiences and learning from others by meeting fellow designers and by writing on his blog (http://www.shayhowe.com/). Shay is also a co-organizer of Refresh Chicago, a growing community of web designers and developers.

Monday July 25, 2011 5:00pm - 6:00pm
Merchandise Mart, Conference Room A