Accepting credit card payments is a critical requirement for any company that sells goods or services on its website—which, these days, is most companies. But doing so can be daunting and carries risk. Not only is the payments ecosystem complicated, it’s also flooded with providers that have deceptive pricing and questionable business practices—including hoarding your data. This session will shine light on the mysterious and unscrupulous payments world and help you make sense of it all. At the end of this talk, you’ll understand who the players are, what each does, and the important do’s and don’ts of choosing a reliable service provider.