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Sunday, July 24 • 5:00pm - 6:00pm
Interactive Marketing Horror Stories

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Join marketing humorist and communications expert Steve Lundin of BIGfrontier for a rollicking presentation on some of the most notable examples of marketing programs gone awry. These incredible, disturbing, and (unintentionally) hilarious stories will leave you scratching your head and wondering out loud: “someone actually approved AND paid for that?” We’ll review disasters from giants Groupon, WalMart, Facebook and the “genius” agencies behind their campaigns. Interactive Marketing Horror Stories provides an in depth look expensive mistakes, coupled with an explanation of why they happened and what marketers can do to avoid them.


Speakers
avatar for Steve Lundin

Steve Lundin

Steve Lundin is the founder of BIGfrontier, one of the last remaining events from the dot com era. He also operates the award winning BIGfrontier Communications Group, a Chicago based communications firm, known for the “Making Sauerkraut Sexy” campaign (somebody had to do it.) Steve currently writes for the Chicago Tribune, Mediapost, International Watch and a host of lifestyle and aviation themed publications. He has published the... Read More →


Sunday July 24, 2011 5:00pm - 6:00pm
Merchandise Mart, Conference Room D 222 W Merchandise Mart Plaza, Chicago, IL 60654

Attendees (24)