With the rise of custom typography (via @font-face) on the web, we designers now have thousands of typefaces to choose from when laying out our designs. But as we begin to shift our prefrences away from "web safe fonts" which, in almost all cases, were designed and optimized explicity for on screen use, how do we avoid choosing typefaces that harm the usability, readability, and accessibility of our websites and applications?
Without the constraints that old standbys like Georgia, Lucida, and Verdana placed on our projects (and on our clients' web identities) how do we navigate the sea of possibilities to choose typefaces that are brand (and screen) appropriate?
In a volatile end-user landscape (browsers and mobile devices with different screen sizes and resolutions, media consumption in vastly different environments, contexts, and situations) how should we be setting type?
In this talk I will explore a few strategies and possible solutions to the concerns outlined above. In so doing, I hope to equip audience members with a toolset to help them make intelligent type-related design decisions for the web.
