Take a deeper look at the two components of social commerce—social shopping and social CRM—and where they’ll have the greatest impact on the way businesses connect with customers.
Social shopping is already a well-established way of life for consumers, comparing notes and making recommendations among their own personal network. It can be directed, as when consumers solicit opinions among their friends (“What do you guys think—iPad or Android tablet?”); in this form, it’s similar to traditional e-commerce, where people actively search for something they’re already interested in buying.
What will tomorrow bring? What major developments lie ahead, and what problems remain to be solved? These are the topics Craig will discuss.