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Saturday, July 23 • 11:00am - 12:00pm
Customer Intelligence

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Data is the cornerstone of understanding the opinions, demands, demographics, and behaviors of customers. Customer intelligence combines the utilization of internal customer data via tools like salesforce or online behavioral analytics with third party data that augments your customer targeting and analysis. What are the current tools and methods for utilizing customer intelligence? What types of industries and businesses are being most impacted with new customer intelligence tools? What are the newest sources of intelligence data? What challenges, such as government legislation, are appearing on the customer intelligence front?


Speakers
BS

Blane Sims

Blane Sims is VP of Products at BrightTag, a company focused on helping marketers create rich first-party datasets that can be instantly connected with any partner or application. Blane comes to BrightTag with 15 years e-commerce and enterprise software experience, including senior product management roles at Orbitz and Vignette.
avatar for Vivek Sodera

Vivek Sodera

Vivek is the Co-Founder of Rapleaf, a technology based consumer data company. Rapleaf supports the business-to-consumer ecosystem by empowering businesses with data on their existing consumers, enabling for more personalization in every interaction with the consumer. Rapleaf currently has demographic, lifestyle, behavioral, intent, purchase, influencer, and other data on over 500 million individuals.
avatar for Barry Stamos

Barry Stamos

Barry is the global practice leader of media strategy for Acxiom Corporation (ACXM), where he leads brands to success by mastering the new and emerging media and marketing ecosystem. With more than 13 years of experience in omni-channel integration (on/offline), Barry has consulted over 100 of the Fortune 500 (all sectors, markets and industries). Before joining Acxiom in 2008, Barry was Chief Strategist of Responsys and Founder & Chief... Read More →
avatar for Joe Stanhope

Joe Stanhope

Joe is a Senior Analyst at Forrester Research, serving Customer Intelligence professionals. He is a leading expert on Web analytics, online testing and targeting, and mobile measurement. His research focuses on the generation and application of Web intelligence to deliver highly relevant and engaging online and multichannel customer experiences.  | | Prior to joining Forrester, Joe was the vice president of Platform Strategy at Alterian... Read More →


Saturday July 23, 2011 11:00am - 12:00pm
Merchandise Mart, Conference Room B

Attendees (29)