Data is the cornerstone of understanding the opinions, demands, demographics, and behaviors of customers. Customer intelligence combines the utilization of internal customer data via tools like salesforce or online behavioral analytics with third party data that augments your customer targeting and analysis. What are the current tools and methods for utilizing customer intelligence? What types of industries and businesses are being most impacted with new customer intelligence tools? What are the newest sources of intelligence data? What challenges, such as government legislation, are appearing on the customer intelligence front?
