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Sunday, July 24 • 9:30am - 10:30am
Mobilize for Mobile Marketing: Rev Up Your Business with Mobile Marketing AND Avoid the Legal Mistakes That Can Kill Your Campaign

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Mobile marketing is the ultimate one-to-one communications channel and a game-changer for businesses of all sizes. But mobile is also a minefield for the uninformed, subject to FTC and FDA "rules and regs" having to do with privacy, spam and making claims. In this session, you'll get tips and tactics on using mobile to rev up your business AND learn how to avoid the Top Ten Legal Landmines of a mobile campaign.You'll leave with practical, actionable information that is easy to understand and free of jargon. Mobile is here to stay. It's not a question of should you use it, but how and when! (This session is co-presented by Lori Colman and Tammi Franke)

avatar for Tammi Franke

Tammi Franke

Tammi Franke is a Partner at Fitzgerald & Hewes LLP in Chicago. Her practice focuses on technology law and she advises her clients on matters related to advertising law, mobile marketing, telecommunicatoins, wifi, technology, software and online communications. She serves as adjunct... Read More →

Dick Strassburger

Vice President and Director, Integrated Media Colman Brohan Davis Dick heads up Colman Brohan Davis’s integrated media practice and is expert on the growing influence of mobile marketing. He has planned media campaigns that use the mobile channel, and has championed its use with... Read More →

Sunday July 24, 2011 9:30am - 10:30am CDT
Merchandise Mart, Conference Room B

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