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Sunday, July 24 • 12:30pm - 1:30pm
The Challenge of Ad Verification

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When marketers buy television spots, they can turn on the tube and watch them run. Magazines and newspapers? Marketers can flip to their ads. But when it comes to online inventory, the questions still linger: Are my ads truly running where and when I want them to? Am I wasting impressions and ad dollars serving ads in front of the wrong audience, or are they subject to impression fraud? Are they running next to content that might be offensive to my audience or on the same page as one of my major competitors? Most of us may have chuckled over humorous examples of the wrong ad in the wrong place, but it isn't that funny if it's happened to you.

avatar for Will Luttrell

Will Luttrell

Over the past 10 years, Will has been a pioneering developer innovating on behalf of such firms as American Express, Dun and Bradstreet and the Better Business Bureau. He was an early open source advocate in the corporate environment and has a record of architecting technical solutions... Read More →

Mike Zeman

Mike Zeman is vice president of Marketing Solutions at comScore, Inc. In this role, Mike leads partnership development among industry-leading CPG marketers, advertising agencies and media agencies. To help clients maximize the return of digital marketing investments, Mike supports... Read More →

Sunday July 24, 2011 12:30pm - 1:30pm CDT
Merchandise Mart, Conference Room D 222 W Merchandise Mart Plaza, Chicago, IL 60654

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