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Friday, July 22 • 12:30pm - 1:30pm
The Executive Decision: Why Large Companies Should Work with Start-ups

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Big companies and start-ups can benefit from working together, but sometimes they don’t know how or why. We’ll be exploring this with our panelists.  We want everyone to walk away with key pointers to ensure that when big companies and start-ups come together, both are able to achieve their business objectives.

At Apparel Media, we team up with big companies all the time. We want to share our experiences by moderating this Techweek panel with executives who have been instrumental in bringing start-ups into their own companies. To help us explore this subject we have four perspectives from accomplished executives:

avatar for Wendy Colby

Wendy Colby

Wendy Colby is Senior Vice President of Innovation & New Ventures at Houghton Mifflin Harcourt, where her primary focus is on new product and business creation designed to revitalize, empower and transform the art and business of teaching and learning. Wendy joined Houghton Mifflin... Read More →
avatar for Ben Foster

Ben Foster

Ben Foster is a Vice President and Digital Strategist for Ketchum. In this role, he provides strategic guidance on Integrated New Media for clients including ConAgra Foods, Purina, FedEx, Kimberly Clark, and Kellogg’s. Ben also teaches at DePaul University in the Graduate Program... Read More →
avatar for Jared Golden

Jared Golden

Jared Golden is a pioneer of innovation in the high engagement marketing industry. In 2009, Jared co-founded Apparel Media Group, the first platform that makes building relationships with millions of consumers in grass-roots affinity groups possible for brands and agencies through... Read More →
avatar for Andrew Salzman

Andrew Salzman

Andrew Salzman is a 25+ year marketing veteran known for his innovative thinking andwork in supporting business transformations at Global 1000, mid-market, and emergingconsumer and technology firms. He has focused his career on helping organizationsre-invent business models, identify... Read More →

Friday July 22, 2011 12:30pm - 1:30pm
Merchandise Mart, Conference Room B

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