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Friday, July 22 • 3:30pm - 4:30pm
The Future of Digital Advertising: The Players on the Real Time Advertising Exchanges

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Panel will discuss the changing ecosystem in online advertising, and specifically, what the transition to Real Time Advertising Exchanges means for advertisers, publishers, and the end user. Attendees will learn what Real Time Advertising Exchanges are, what top media companies have them (answer: all of them), and why they are so fundamentally important to how digital media is being bought and sold.

Most importantly, the panel will discuss why this matters for the end user and how this shift to real time analysis and media buying will change the way that users view, and interact with, online advertising now and in the future.

avatar for Susan Coelius Keplinger

Susan Coelius Keplinger

Susan Coelius Keplinger is Co-Founder and COO of Triggit, the leading real-time bidding platform for innovative marketers and their agencies. Triggit uses sophisticated technology to bring efficiency, scale, transparency and control to digital marketing campaigns across more than... Read More →
avatar for Shawn Riegsecker

Shawn Riegsecker

Shawn Riegsecker is the Founder and President of Centro, a digital media firm focused on developing software to improve relationships and efficiencies between buyers and sellers in the advertising industry. A strong commitment to innovation in the online media industry through technology... Read More →
avatar for Mimi Wotring

Mimi Wotring

Mimi Wotring is SVP Strategic Development & Operations at quadrantONE.Prior to her current position, she was Director of Ad Network Solutions for Tribune Interactive (TI), a division of the Tribune Company. Before that she was Director of Business Development at IAC Advertising Solutions... Read More →

Friday July 22, 2011 3:30pm - 4:30pm CDT
Merchandise Mart, Conference Room B

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